Digitalization has been implemented for several years and has enjoyed great success with VSEs and SMEs. Nowadays, the world is increasingly digitalized, whether in the professional or personal domain. The digital transformation of companies is proving to be an important process also for Congolese companies.
It is in this context that Afroagripreneurs Network was invited to take part in the Salon d’Innovation du Kivu with the theme: “Exploring digital innovations and putting them at the center of the company’s strategy for strong growth”.
A quick reminder of what we mean by digital transformation
Digital transformation is a process of implementing digital strategies and tools in order to achieve objectives, evolve and generate profits. In general, digitalization concerns all of the company’s activities while generating changes at different levels, or even all levels.
Nowadays, there are many areas that have been reinvented by digital technology. Our way of listening to music, our purchasing habits, our means of communication… are part of it. Digital transformation is not limited to technologies, it also changes the modes of collaboration in a company and the ways of working.
Why invest in digital transformation?
Recent studies by digitalization experts have revealed that most companies hoping to increase their revenue believe it is important to embrace digital transformation. Indeed, there are many reasons that push companies to introduce digitalization into their development and innovation strategies, namely: employee cohesion, increased efficiency, enhancement of the company’s image, the birth of inbound marketing, customer satisfaction, etc.
The different steps to make digital transformation flourish
Digital transformation is an ideal solution for any company that would like to review its strategy. This process also offers the possibility of improving the organization of the firm. In order to successfully achieve digitalization, there are various stages, but the main phases are: information, training, development, analysis of results,…
The call is clear: let’s abandon traditional routines, embrace digital innovation for increased competitiveness. The solutions are there, ready to be adopted. It’s time to migrate to digital because it is a path to development. Note also the presence of the governorate of North Kivu, the giants of the dot com sector and banks in this conference.